Small Business Internet Marketing Secrets

Small business internet marketing isn’t about building a domain and “they will come”.

They may only come after you get into the practice of working on your website continually.

First your website must feature keyphrases, but if you sell shoes, you’ve got to understand that if somebody puts the word shoes into a browser, millions of results will come up.

Here is where longtail keyphrases come in, which are essentially phrases that someone will put into a browser, for example “leather shoes”.

So if you have leather shoes as a keyword you’re going to be somewhere in the results. Long-tail keyphrases are very important in getting found on the internet and Google provides a keyword tool you can use for free to find these often-used phrases.

By entering the phrase “pink stilettos” Google will tell you how many searches there’s been in the past month for that phrase, both worldwide and in the States.

If you want to conduct much more detailed keyword research there are several other programs you can get. Whichever tool you select you will have to pay attention to the results it returns and decide which keywords you’ll be targeting for your articles.

If a keyword returns around 5,000 searches a month domestically, that is an ideal number, and whether you use local or global search numbers depends on the product you’re promoting.

You need to be on page one of the SERPs and it will take lots of endurance and difficult work to get there but that is where the money is.

Google prefers continually updated websites. Websites should continually update their articles so as to be Google friendly.

It is important for one to develop the practice of writing a five hundred word article after few days. This five hundred word article should be rich in keywords. The keywords should be used within the first and last paragraphs of the article.The key phrases should be used for 1 or 2 more times within the body of the article.

If you’re pondering using Google AdWords for advertising, the person will find the key phrases vital. Google will serve the person’s website more advertising services.

Backlinks are essential.

Here is a good definition for backlinks:

Simply a backlink is a link coming from another website to your own. The number and quality of backlinks that your site has can affect your search engine optimization (SEO) efforts, as some search engines provide significant weight to the backlinks of a site.

They are thought of as the curse of website owners. Building applicable backlinks is not a straightforward process.

“One should avoid purchasing backlinks from firms.”

Google has the technical capabilities to get information about back-links that’ve been purchased. Google will actually ignore such links and might penalize one for using them. It is recommended for one to avoid back links at any cost. WordPress plug in backlinks are not sufficient. The ones that are regarded as are those from ‘do follow’ blogs.

The simplest way to get back-links is through marketing articles. This is down to the fact that many article directory websites will require one to have at least a single link to his / her site. Folks will be required to submit helpful articles to article marketing sites or to other sites using a ‘hub’. This is the cheapest way and also saves time.

Small internet business marketing involves lots of other methodologies we can’t cover here but the above points are the most vital and cheapest for getting started.

Article marketing and blogging are very effective and a great way to generate targeted leads. It is well worth the amount of time spent to become a expert in these two fields of marketing.

Wish you success!

The Art of Astro Travel – By the Source Channels

My name is Queen Tiye I inherited the ability to write in my sleep since the early part of 2006, this ability as slowly but surely become part of my routine life style which fits perfectly within my every day life.

As it happens, while I am in an unconscious sleep state I awake to News Views, Predictions foreign languages and pure information from the source communicated through my vessel, to this dimension the earth.

In this article I want to give you the purest information from the source on The Combine Art of Astro Travel. In the writings Astro Travel is known has Astro Transcending Proggestrotation. (ATP). ATP is the spirit within the physical body that separated the physical vessel, when separated it can travels outside the earth’s dimension connected through the Koralatal, the Golden Cord.

This natural process began initially with the spec of consciousness separated from the source using the Koralatal to enter the womb which is the spec of consciousness that travels through dimensions to begin life on earth.

The writing says: Oh ye believers of faith and non believers of little. upon you I have bestowed the power to travel within all times within all dimensions. Enjoy the abundance of life and fulfillment within. Engage your beings to your inner consciousness and return to your label less destinations before your time within the dimension of earth. I say unto you emerge in the inner awakening spirit and travel with the golden cord Koralatal and open your inner eye to your true existence. I tell you familiarize and identify while you travel Astro transcending proggestrotation here your true inner consciousness of self will ignite and awaken the bruentrones that will return you to that spec of consciousness within you, before the earth embraced you. Behold balance your fueelt. Tiye teach for I gave unto you u the true knowledge of earth. The words of I is a seal to the earth, I am label less yet it’s unknown to the earth. Ye who rejects the wisdom of there existence rejects the spirit to return to its existence hear my word, for I who is all, will remain all within all that is, I

This experience can be entered into in many ways, each way is refer to as a stage, they are sixteen stages, each stage of travel is knowledge, knowledge breads wisdom, which gives you Wisdom Beyond Beings. In this article we will concentrate on stage one of the Astro Travel (ATP) from ground level, this travel is carried out by everyone on earth some not realizing it. First we have to comprehend that the earth is within another dimension yet within the dimension of earth.

The people on earth are in a combine state of illusion hence why the ground level focus of other dimensions cannot be seen with the natural eye. Visualize this scenario, close your eyes and imagine the creator of man is on the highest step of a ladder all the earth beings wants to reach that force. However before you can climb the first step you must understand the knowledge handed down from the source, the knowledge is in ten parts and the steps are ten, only they who understand the knowledge will climb the steps, the rest will be forever trying their hardest to complete the task.

Keep visualizing the source is now transcending in the distant leaving you gasping to follow behind, you are trying to get the task complete to enable you to transcend, now its late the source is gone, your level is different from he/she who transcended with the source, you are all now at different levels trying your hardest to reach your highest potential. Open your eyes, and understand this is like the different stages in schools colleges or universities.

This brings us back to Astro Travel (ATP) there are different dimensions and each stage has its own challenge. To enable one to reach the summit you must complete the required knowledge to achieve success.

The required knowledge in stage one is to travel in slow mode outside the dimension of earth, yet within the dimension you are already in. This will allow the beginning of your slow awakening from your internal state of illusion through your inner eye.

To bring you into that mode you must understand the basic art of meditation. Understanding the basics of meditation will take you into fueelt. Fueelt is known as the balance between the spirit and the Physical body. It’s like synchronizing two points to become one; another example is reaching the biting point in a vehicle using the accelerator and the clutch.

The basic art of combine meditation consist of various aspects, before you embark on your journey. This journey can enable one who meditates to find the journey at the end rejuvenating. The beginning of combine meditation is planning why, when, where and how is the key words to begin. Let’s begin.

First we must detox. Why do I need to detox? To remove toxins or impurities from your being to sharpen the mind and be more focus; to repairs the body and gain rejuvenation and gain more energy is just a few.

When do I need to Meditate? Meditation should be a part of your daily routine, you should meditate every day. It the discipline of your mental self, it’s the art of relaxation. Meditation can lower blood pressure, and cure various ailments within your being. Where should I meditate? You should meditate in a quiet place; the place should be peaceful and comfortable. How do I meditate? You begin your meditation after applying the basic steps above. The basic steps is done without imagining, make sure you are not tense and no tension is visible, your clothing should be very loose and comfortable, to master the art you have to begin diminishing the inner thoughts to the thoughts of nothingness, doubting is a hindrances to your being.

Realization of oneself is the road to your achievement. It’s not necessary to sit with your back erected at this early stage; your eyes can be open or closed, however closed is preferred. Comfort and control of your breathing from inhale to exhale is essential. Now focus on nothing but the sound of your breath and breath. Inhale Exhale.

Without breathing the true essence of existence on earth is breath, Chi life force. Breathing is like a metabolic regulator as it increases oxygen flows to the brain. On another post I will explain the true meaning of Chi and how it can help your life force.

Once you have comprehended all the information above you are now ready to begin your basic step to combine meditation. Drift in the true essence of your being, for the road to true enlightening stands before you. When you have mastered these steps we will take you outside the ground level of Astro Transcending Proggestrotation.

Please note I have quoted ‘The Writing’ as it was channeled and used words from the writings in the text. Some I have found their meaning, but others we are yet to find their correct translation. Therefore please research to find the meaning of any words that you do not understand.

How to Motivate Your Channel Partners to Contribute More to Your Bottomline

Given that China is such a large market, most companies will either rely 100% of their Chinese market sales efforts on a channel partner network (distributors, agents, resellers etc.), or have a hybrid of direct and partner sales networks. However, here are some of the channel partner challenges faced by many companies:

* Many channel partners tend to over-promise and under-deliver sales results, with some cases delivering no sales results despite the claims they made;

* Channel partners selling at the lowest possible prices, which at times may cause serious price under-cutting for your direct sales force, as well as for other partners;

* Channel partners have no loyalty towards their principals, i.e. they will only warm up to you when your products and services are well in-demand, and deliver optimal levels of profits, etc.

The actual list of challenges and complaints is much longer than this. These are but just some of the most common issues companies faced when managing a channel partner network.

To tackle the above problems, some companies in China have realised that a one-size-fits-all strategy to manage channel partners. Instead, successful companies in China have implemented Partner Relationship Management programmes to customise the ways to develop and motivate each of them to deliver the best results.

Selecting the Right Channel Partner

Traditionally, the criteria use by most companies to select channel partners is to look at their track record, i.e. does the channel partner has a good track record of delivering large volumes of sales revenue for your kind of products and services. However, using such simple metric to select channel partners will have some inherent flaws, such as:

* It is unclear if the sales revenue will translate into healthy sales margins,

* It is unclear if the same track record will be applicable to your kind of targeted customers; and

* It is unclear what strategies the potential channel partner to deliver results, and if such strategies match the way you do business

Hence, to have a clearer picture of what your potential channel partners are capable of, here are some suggestions for you to observe their sales strategies, i.e. how they sell, and if those strategies are a good fit for your products and customers. The 3 partner sales commonly identified are:

1. The Trader;

2. The “Mafia”; and

3. The Consultant

Traders are those who rely on high sales volume and high trade discounts. Besides yourself, they are also selling for a large number of other brands. They don’t do much of the selling, relying on customers enquiries and quoting the relevant prices instead. Instead of advising customers what will be a better choice, they simply ask customers what brand or what budget they have. Most industrial parts, retail and travel services channel partners belong to this category.

“Mafia” here does not refer to people with organised crime background, but rather refers to channel partners who have generated lots of sales due to their very extensive personal networks. These end-customer networks in turn become loyal customers for the channel partner based on the relationship or “guanxi” they have. “Mafia” type channel partners specialise in products and services where the distinction between competitors aren’t clear, BUT customers prefer to buy from someone they trust, lest something goes wrong after the sale. Channel partners who use the “mafia” sales strategy may invest substantial amount of time and resources in wining, dining and golfing as means to cultivate the relationship.

Consultants are those who help customers solve problems. Even when customers don’t have problems, they’ll somehow unearth one. Channel partners that are consultants tend to focus on complex products and services to solve complex problems for the customers, such as IT, infrastructure, engineering etc. There are the people who use the term “selling solutions” as their middle name. In some cases, channel partners who are pursue the consultant strategy may only carry a brand or a principal, such as some partners of SAP, Dell and Motorola.

Mapping Your Sales Strategies Accordingly

If you are a foreign company trying to penetrate a market filled with low-cost competitors like China’s, chances are you’d either look for the “mafia”s with the right connections, or for the consultants who can add value that a local low-cost competitor couldn’t. Unfortunately, most of the would-be channel partners you that are available in abundance are the traders, those who will let end-customers do their price shopping, and takes no effort to add value or provide good after-sales service.

Does that mean that the traders would have no value to you at all? Not really. If you are a new brand in town, or if you want to increase the market share of certain (new or strategic) products, here’s what you can do:

* Give a special discount on that product that will be close or even beat the prices of low-cost competitors; AND

* Give attractive payouts to the traders who are taking on your products

Obviously, if you were to give huge discounts AND give good payouts, you are going to end-up with a loss leader. However, if you are going to make huge marketing and promotional efforts anyway, you may want to make the best use of traders to flood the news (of your promotion) to the market. Do note that for such strategies to work, you may need to have eventual access to the end-customer (via after-sales service and maintenance contracts perhaps) so as you can cross-sell higher-value items in future.

The other type of potential channel partners that you will bump into quite a fair bit will be those people who claim to have lots of contacts and connections in your target markets. Sometimes, they will even want to charge upfront fees so that you can tap into their “inner circle” of contacts.

The thing you have to be aware is that there are the real “mafia”s, and there are those who simply make empty claims. Here are some simple tips when selecting the right “mafia”:

* If possible, get the channel partner to purchase upfront inventory at very attractive prices. If their connections are so good as claimed, they will make money in no time;

* If the above is not possible, invite the potential “mafia” to bring along some potential end-customers to some wining, dining or golfing. There key isn’t about whether there will be people turning up (in some cases, people just turn-up to get a free meal), but to allow you to gauge if those end-customers are the people you want to sell to

Generally, successful “mafia”s are very protective of their contacts, and will jump instantly if you are being perceived to poach their customers. To them, the customers belong to, and only to them. These are the contacts they have taken years to cultivate, and they will protect them with their lives. Hence, whether you are providing pre-sales technical support, or post-sale maintenance contracts, be sure to communicate the benefits clearly, and put the “mafia”s at ease. Also, be sure that your product and service quality is up to par when selling to customers of the “mafia”, because you will lose the partner and all of their contacts if there are customer complaints.

Consultants are the rarest of breeds, and are largely found only in the IT industry. Even in the consulting or engineering industries where partners with the consultant sales strategies are badly needed, they are still extremely hard to find. Channel partners who are using the consultant sales strategies tend to be ex-technical people who are sick and tired of being technical people. They also believe that they can deliver better value and service than their previous employer, and that’s why they are in business themselves.

While consultants can add a lot of value to customers, they lack what the traders and “mafia”s have, i.e. they don’t have the resources to prospect for a lot of customers, and they may lack the connections too. Some companies have helped these consultant partners to get a head-start by providing leads and other means of market-access, and just let them deliver what the customer wants.

Committing Time and Resources on your Partners

Many companies equate spending time with channel partners with holding an annual partner/ reseller/ distributor convention, where there will be lots of food and drinks, some announcements and some pep talks disguised as sales training.

The problem with that is, all the other brands that these partners are representing will also be holding such conventions as well, and to them, such events are nothing more than having free food and drinks in a 5-star hotel. The partner convention is NOT going to give you additional “mindshare” from each channel partner, and it is unlikely that they will be motivated to sell more of your products as such. This is not to say that the partner convention is unimportant. Rather, if you want to get better results, more needs to be done. Furthermore, the more engaged your channel partners are, the less likely they will be under-cutting prices or engaging in other vicious competition with you (or other partners).

The things you can provide for channel partners may include:

* Providing periodical promotions or new product launches for the traders;

* Providing product benefit workshops for “mafia”s so that they appear more professional in front of their contacts;

* Providing training on how to sell complex solutions for the consultants

Obviously, not all channel partners, be they traders, “mafia”s or consultants, are equal, or deserve equal attention from you. Just like defining and managing key accounts, you will have to prioritise which are those whom will more add value to you in the sustainable long-term, and then commit enough time and resources on them.